Hi, I'm Patrick Netter

I've been passionate about health, fitness and technology for 25 years. From ABC to CNN — I’ve been giving millions of consumers the inside scoop on breakthrough products. Perhaps we can do this for you.

This is what we do

The Gear Guru is highly selective with the products and companies we work with. Our mission is to help amazing products get the exposure and sales they deserve. We only take on projects where we feel we can be successful.

Health & Fitness



Brands we've worked with

Success Stories


  • Introduced the first ever elliptical machine.
  • Aired TV news stories on the Today Show, Fox & Friends and ABC News.
  • From initial zero sales, Precor 2014 over 100 million a year, with the Elliptical category selling over one-billion a year.

American Express

  • Produced 5 pages, including front and back cover of Amex first fitness equipment catalog.
  • Developed concept of good/better/best home gyms.
  • Created all aspects of production including scripting, casting and final creative elements for the fitness catalog.

Life Wave

  • Utilized Gear Guru Investigates concept to promote product line.
  • procured editorial coverage on NBC, ABC, and CBS affiliates.
  • Initially promoted in US market. Due to its successful impact on sales, rolled out into international market and campaign used for over 5 years.

Media portfolio

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Contact Me

I'd love to hear about your next project! Send me a message and I will see if I can help.