Patrick Netter
Health & Fitness Innovator
Trusted By
For more than three decades, Patrick Netter, the Gear Guru®, has globally introduced iconic products in the anti-aging, health and fitness technology sectors.
His successes include accurately forecasting health trends. Patrick is credited with on-camera launching of the world’s first elliptical fitness trainer on The Today Show in the mid-90’s. His creative skills helped breakthrough products achieve global sales — from the first rebounders and Gravity Boots to nanotechnology sporting goods, in addition to the latest brain-training machines.
In 2017, Patrick invented a patent-pending breakthrough health machine. It’s a simple but powerful solution for people who sit more than 4 hours a day. Complete the contact form below and you’ll be among the first when we share our inside info about our unveiling.
After establishing the first total tech retail equipment store, High-Tech Fitness he authored the acclaimed Workman Publishing book of the same name. Patrick has appeared as an expert industry spokesperson on more than 400 national, local and cable TV shows on all major networks, as well as numerous podcasts, print and online interviews, including Inc Magazine, GQ and the NY Times.
Precor, Panasonic and American Express are among Patrick Netter’s clients where he made his marketing impact. Patrick remains a powerhouse in promoting breakthrough technology worldwide.
“A year ago, while researching home gyms and exercise machines, I spent days traveling from store to store to compare the fitness equipment on the market. I wish I had read Patrick Netter’s book instead. What he has done in 280 pages is compile an impressively extensive display of fitness equipment, perhaps the most comprehensive ever published.”
”This is one book where the attraction of the flashy cover does not wear off by the end of the introduction. Just be careful when you read this book in public because even the most dormant people I know wanted to take the book home for a workout.”
― The Washington Post
Patrick Netter in the News
Dec 2017 – Pitch Whisperer Podcast
Patrick Netter, the Gear Guru®, reveals his industry secrets for effective media pitch techniques during his interview with John Livesay, the Pitch Whisperer.
July 2017 – Inc. Magazine
Trend spotter, Patrick Netter interviewed by Inc. Magazine, “How To Win Influencers & Boost Your Launch.”
Our Expertise
We create compelling marketing content.
Patrick has taken his years of network TV on-camera and producer’s experience to create a new kind of promotional concept called Investimercials. The purpose of these 15-second to 15-minute videos is to communicate a company’s story in an informative, credible and entertaining 60 Minutes-like investigative news format. The result is increased engagement for companies and their consumers.
Marc Pro—Pain Relief
NuCalm—Brain Relaxation
ROM— Iconic Fitness
Our Clients
Patrick's Media Portfolio
Success Stories
LIFE WAVE
- Including our procured editorial coverage on NBC, ABC, and CBS affiliates, utilized the first Gear Guru Investigates “Investimercial” concept to promote network marketing product line.
- Due to its successful ongoing impact, the Gear Guru Investimercial was rolled out internationally and used for over 5 years.
PRECOR
- Introduced and promoted the world’s first elliptical machine on TV news shows including The Today Show, CNN, ABC News and dozens more. Precor’s elliptical sales went from zero to over $100 million a year with the overall category in US now selling approximately $1 billion yearly.
- As Precor’s initial outside marketing arm for 10-plus years, promoted the world’s first aluminum rowing machine and first home stair stepper in national and local media, leading to tens of millions of dollars in sales.
AMERICAN EXPRESS
- Produced key pages, including front and back cover of American Express’s first fitness equipment catalog. Was responsible for scripting, casting and all final creative elements.
- Developed and executed the company’s concept of presenting good/better/best home gyms. This finally lead to the inclusion of the Lifecycle (our client), which had been lobbying to be part of their sales efforts for six years.
We respect your privacy. Your information is kept safe and confidential. We will never share, disclose or sell your contact information unless requested and approved by you. We’ve got you covered!
CONTACT Patrick
Want expert guidance? Contact us now.